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Proven Strategies for Engaging Community Physicians to Refer & Connect
Monday, December 11, 2023, 3:00 PM - 4:30 PM EST
Category: Workshop

Proven Strategies for Engaging Community Physicians to Refer & Connect
(90-minute webinar – available live or on-demand)
Monday, December 11, 2023
3:00-4:30 PM Eastern

Engaging physicians to refer and connect with your hospice can be challenging at best. Discover practical and proven strategies to strengthen physician engagement with your agency. In today’s competitive hospice physician environment, considering new and innovative methods to connect with medical providers is key.

WEBINAR DETAILS: Most hospices feed physician offices as a method to “get-in-the-door.” Stop spending thousands of dollars feeding physician offices with little to no results. This innovative webinar will showcase new approaches, techniques, and methods to engage community physicians to support your hospice, serve more people, and grow. It will use real-life case studies to illustrate ways to engage physicians. Participants will learn a variety of specific methods to expand their “referral influence” into the physician community. Discover how best to call upon a physician’s office and harness the power of a physician advisory board. This webinar will provide successful strategies that can be put in place immediately!


  • Understand the differences between traditional physician marketing/engagement strategies and more relationship-based methods to engage physicians on value
  • Engage physicians in a true partnership around adding value to your hospice
  • Describe in detail the power of a physician advisory board and how to run and manage this strategy
  • Use your medical director and other providers to assist with creating a culture of growth
  • Design the ideal physician’s office sales call


WHO SHOULD ATTEND?  This enlightening webinar is designed for owners, executive directors, administrators, business development specialists, salespeople, account executives, and medical directors.


  • A physician advisory board playbook
  • Training log
  • PDF of slides and speaker’s contact info for follow-up questions


The Days of "Muffin Marketing" Are Over originally presented on Wednesday, August 16, 2023; recording now available

11 Tools to Build Up Your Hospital-Based Business originally presented on Wednesday, November 29, 2023; recording now available 

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTER:  Kurt Kazanowski, Hospice Advisors

Kurt Kazanowski is a Consultant, Speaker, Author and Coach for Hospice and Home Care Organizations. He is a native of Detroit Michigan and has over three decades of experience in the field of Health Care. He received his bachelor’s degree from Mercy College of Detroit and his master’s degree from Wayne State University. He started his career as a Public Health Nurse. Today, Kurt is the Managing Partner of Hospice Advisors, a training, education, and consulting company. He is also a health care entrepreneur with experience owning personal care home health companies. His book, A Son’s Journey: Taking Care of Mom and Dad and eBook, The Seven Pillars of Growth have provided thousands of people and hundreds of organizations new knowledge and support.

 As a health care executive and successful entrepreneur, he has helped numerous health care organizations develop the necessary strategies to improve service delivery, grow market shares, and enhance profitability. Kurt has worked with hospital executives, hospice providers, and home care companies in the areas of business development, strategic thinking, sales and marketing, and executive leadership.

In his 30 years as an executive leader, Kurt has acquired a specific set of skills and competencies in creating and executing mission and business objectives, strategy development, marketing, sales, referral, growth and business development tactics, mergers and acquisitions, physician relations, forming strategic partnerships between hospices and hospitals, and is an authority in functioning as a connector, facilitator, and networker.
Registration fees:     Members- $159          Non-member- $229
There are no cancellations or refunds
CLICK HERE to register