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Creating Hospice Differentiators That Fit Your Culture & Community Referrals
Wednesday, July 17, 2024, 3:00 PM - 4:30 PM EDT
Category: Workshop

(90-minute webinar – available live or on-demand)
Wednesday, July 17, 2024
 3:00 - 4:30 PM Eastern

Your hospice is unique, right? But do you stand out from the crowd? What differentiates your agency from others in your community? Can you articulate those differences? Are they something you can advertise to increase referrals? This webinar will go beyond the core services. Using examples, it will teach you to communicate what distinguishes your agency in order to educate a very discerning public.


  • Understand the importance of differentiating your hospice services in a highly competitive landscape
  • Identify key elements of your organizational culture that can be integrated into your differentiators
  • Analyze the preferences and needs of your referral community to tailor your services and differentiators to your market
  • Develop strategies to align your hospice’s mission and values to your referral community needs and expectations
  • Strategically plan to implement programs that will enhance your market visibility and attract referrals

WEBINAR DETAILS:  All hospices provide the same core services, but not all hospices are created equal. “Our team is the best; they are very compassionate, and they care about the patients” is not a unique value proposition – in fact it should be a given for all hospices! What makes yours different? How do you stand out from the ever-growing crowd of hospices in your market while preserving the integrity of your organizational values?

This webinar will delve into the crucial aspects of crafting unique differentiators for hospice care that resonate with your organization’s culture and create value for your referral community’s needs. It will explore strategies to enhance your hospice’s identity in a competitive landscape, ensuring your services are distinctive and attract clients. Practical examples will guide you through aligning your hospice’s values with the expectations of increasingly savvy patients, families, and referral sources. Implementing these programs will foster stronger connections, increase referrals, and grow your business.


WHO SHOULD ATTEND?  This insightful program will benefit CEOs, COOs, executives, administrators, medical directors, business development leaders and teammates, clinical managers, supportive care directors, and anyone involved in program development.


  • Training log
  • PDF of slides and speaker’s contact info for follow-up questions

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTERS:   Jen Kiehl, MBA, BSN, RN, Hospice Support Specialists and Greg Grabowski, Hospice Advisors, Hospice Insights 

Jen Kiehl holds an MBA and has been a registered nurse since 1996. She started her hospice career in 2004 as a Clinical Director for a small start-up in rural Pennsylvania. Since then, she has held leadership positions at the local, regional, and national level for both large and small for-profit and nonprofit organizations. Jen has been sharing her expertise in growth, operations, compliance, and clinical strategy as an independent consultant since 2016. It is Jen’s philosophy that the growth of a successful hospice is dependent on a strong and compliant clinical program. There are no “sales” in hospice; census is built upon collaborative relationships that are founded in service excellence. Growth, however, is only a small component of a successful organization. In order to effectively lead a great program, managers must understand, evaluate, and drive all of the components that measure organizational excellence through well-defined, streamlined, and competitive processes.

Greg Grabowski has been involved in the hospice movement since 1999. His comprehensive experience spans nonprofit, for-profit, and national-level hospice organizations. Greg's entrepreneurial spirit is evident in his track record of spearheading numerous creative initiatives. Known for his strategic insight, he can forecast accurate trajectories and envision the future state of organizations. His expertise lies in fostering organizational culture, empowering and coaching leadership, marketing, and optimizing operational creativity and efficiency. A trusted consultant for seven years, he lends his extensive knowledge and expertise to hospices of various sizes and structures. As the driving force behind Hospice Advisors and his newest endeavor, Hospice Insights, Greg’s goal is to help organizations elevate and provide great hospice care through a relentless commitment to innovation and excellence.

REGISTRATION FEE:     Member $159          Non-member $229

There are no cancellations or refunds.

CLICK HERE to register.