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11 Tools to Build Up Your Hospital-Based Business
Wednesday, November 29, 2023, 3:00 PM - 4:30 PM EST
Category: Workshop

(90-minute webinar – available live or on-demand)
Wednesday, November 29, 2023
3:00-4:30 PM Eastern

Believe it or not, more people still die in hospitals than in hospice care. This webinar will take a deep dive into how to work all aspects of a hospital to generate referrals – even those which have their own hospice program. Salespeople typically work the “middle” in a hospital. Learn how to effectively influence the other segments with 11 effective tools.

 WEBINAR DETAILS: Hospitals are “mini cities” that hold many opportunities to deliver the gift of hospice, serve more patients, and grow. Understanding how a hospital works, the different customer groups within it, and what the value propositions are is vital to increasing referrals. This webinar will provide the knowledge, insight, and strategies necessary to develop a hospital into a major account. For those hospices concerned about keeping their length-of-stay under control to avoid cap issues, driving admissions from hospitals is key. Participants will receive 11 specific tools and strategies to build a hospital-based business and walk away with new ideas and approaches to drive success.


  • Describe how the hospital is a “mini city” and how it works
  • Understand the key sub-customer groups that exist in a hospital
  • Use hospital admissions to control your cap liability
  • Explain the key value propositions in a hospital
  • Implement strategies and actions to increase referrals


WHO SHOULD ATTEND?  This session is designed for clinical nurse liaisons, account/sales team members, and any professionals interested in developing their community’s hospitals into major accounts.


  • Case study examples and trigger sheets
  • Relationship management matrix
  • Training log
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided


The Days of "Muffin Marketing" Are Over originally presented on Wednesday, August 16, 2023; Recording now available 

The Invisible Velvet Glove on the Spigot of Growth originally presented on Wednesday, October 18, 2023; Recording now available 

Proven Strategies for Engaging Community Physicians to Refer & Connect on Monday, December 11, 2023

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTER: Kurt Kazanowski, Hospice Advisors

Kurt Kazanowski is a Consultant, Speaker, Author and Coach for Hospice and Home Care Organizations. He is a native of Detroit Michigan and has over three decades of experience in the field of Health Care. He received his bachelor’s degree from Mercy College of Detroit and his master’s degree from Wayne State University. He started his career as a Public Health Nurse. Today, Kurt is the Managing Partner of Hospice Advisors, a training, education, and consulting company. He is also a health care entrepreneur with experience owning personal care home health companies. His book, A Son’s Journey: Taking Care of Mom and Dad and eBook, The Seven Pillars of Growth have provided thousands of people and hundreds of organizations new knowledge and support.

As a health care executive and successful entrepreneur, he has helped numerous health care organizations develop the necessary strategies to improve service delivery, grow market shares, and enhance profitability. Kurt has worked with hospital executives, hospice providers, and home care companies in the areas of business development, strategic thinking, sales and marketing, and executive leadership.

In his 30 years as an executive leader, Kurt has acquired a specific set of skills and competencies in creating and executing mission and business objectives, strategy development, marketing, sales, referral, growth and business development tactics, mergers and acquisitions, physician relations, forming strategic partnerships between hospices and hospitals, and is an authority in functioning as a connector, facilitator, and networker.

Registration fees:     Members- $159          Non-members- $219

There are no refunds.

CLICK HERE to register.